Google Tag Manager

Google Tag Manager (GTM) is the method we use to deploy GA4 tracking to www.gov.uk.

The deployment and administration of GTM is owned by the GOV.UK Analytics team.

See the GTM change process for details on the process for making changes in GTM.

Access

Read access is granted to Performance Analysts to allow for debugging and checking analytics data.

Edit access will be limited to those who need it for development and debugging. This will be Performance Analysts in the Analytics team.

Approve has limited use in GOV.UK and not used.

Publish access is limited to developers activily working on Analytics and those who cover support.

Note that Approve and Publish permissions can not be assigned to groups, only individuals.

This page was last reviewed on 25 April 2024. It needs to be reviewed again on 25 October 2024 .

This page was set to be reviewed before 25 October 2024. This might mean the content is out of date.