Understand and use the GOV.UK GA4 data

Google Analytics 4 (GA4) is used to collect data on the usage of GOV.UK.

More information about the different GOV.UK GA4 data sources can be found on the GOV.UK GA4 data source pages.

This section contains information on:

• what information you can get from the GOV.UK GA4 data
• understanding the GOV.UK GA4 data structure
• understanding the differences between GOV.UK UA and GA4 data
• how to find things in the GOV.UK GA4 data
• using the GOV.UK GA4 data in various tools

This page was last reviewed on 27 March 2024. It needs to be reviewed again on 27 September 2024 .

This page was set to be reviewed before 27 September 2024. This might mean the content is out of date.