Analysis

This analysis documentation contains guidance on how to:

• follow data analysis best practice
• use the GOV.UK GA4 data
• use the GOV.UK Blogs GA4 data
• use the historic analytics (UA) data
• use the GOV.UK Search Console data
• use the Knowledge Graph data
• conduct A/B and multivariate testing

This page was last reviewed on 4 September 2026. It needs to be reviewed again on 4 September 2028 by the page owner #insights-and-analytics-alerts .