Google Analytics

Google Analytics is the tool we use to collect data from users about how they use our digital products and services.

360

360 is Google’s premium or enterprise tier. GDS has an active 360 contract.

All GDS accounts and properties should be created at this tier. This is to ensure data collected is covered by our 360 contract terms.

If you have created a new GDS Google Analytics property and need to upgrade it to 360, please contact the Analytics team.

Google Analytics data sources

• GA settings database
• www.gov.uk GA4 data
• www.gov.uk GA4 data in BigQuery
• www.gov.uk flattened GA4 data in BigQuery
• GA4 usage logs
• www.gov.uk Universal Analytics data
• www.gov.uk flattened Universal Analytics data in BigQuery

This page was last reviewed on 19 January 2024. It needs to be reviewed again on 19 July 2024 .

This page was set to be reviewed before 19 July 2024. This might mean the content is out of date.