Analysis
This analysis documentation contains guidance on how to:
- follow data analysis best practice
- use the GOV.UK GA4 data
- use the GOV.UK Blogs GA4 data
- use the historic analytics (UA) data
- use the GOV.UK Search Console data
- use the Knowledge Graph data
- conduct A/B and multivariate testing
This page was last reviewed on 29 July 2025.
It needs to be reviewed again on 29 January 2026
.
This page was set to be reviewed before 29 January 2026.
This might mean the content is out of date.