Analysis

This analysis documentation contains guidance on how to:

• follow data analysis best practice
• use the GOV.UK GA4 data
• use the GOV.UK Blogs GA4 data
• use the historic analytics (UA) data
• use the GOV.UK Search Console data
• conduct A/B and multivariate testing

This page was last reviewed on 27 November 2024. It needs to be reviewed again on 27 May 2025 .

This page was set to be reviewed before 27 May 2025. This might mean the content is out of date.