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Analytics SPOCs

Every organisation with access to GOV.UK web analytics data should have a nominated Analytics Single Point of Contact (SPOC).

SPOC responsibilities

The primary responsibility of the SPOC is to maintain appropriate access to GOV.UK Google Analytics 4 data within their organisation.

This includes:

  • raising requests to grant new users GOV.UK Google Analytics access, for example when new starters join the organisation
  • raising requests to remove GOV.UK Google Analytics access from users who no longer need it, for example when users leave the organisation
  • monitoring which employees at their organisation have Google Analytics access
  • carrying out a review of GA4 access every 6 months and sending a list of users who no longer require access

SPOCs can use some basic reporting provided (see below) to enable them to monitor their organisation’s users’ usage.

How to become a SPOC

To request a change of SPOC, raise a request via the Analytics Support Form or govuk-ga4-support@digital.cabinet-office.gov.uk stating who the new SPOC will be.

The nominated SPOC will need access to Signon. Access to Signon can be arranged by your organisation’s content SPOC.

Resources for SPOCs

Requesting or removing user access

There are two main ways to submit requests for new users or users who no longer require access.

  1. Analytics Support Form

    If you have access to GOV.UK Sign-on, you should raise a ticket using the Analytics Support form.

  2. GOV.UK GA4 Support

    If you do not have access to support form please email, govuk-ga4-support@digital.cabinet-office.gov.uk

    Include:

    • the names and email addresses of the users
    • the relevant organisation or department
    • whether access is being requested or removed

Monitoring users

Use the SPOC user report to monitor users.

If you cannot access the report or have any other questions, please contact the GOV.UK GA4 support inbox.

This page was last reviewed on 25 August 2026. It needs to be reviewed again on 25 February 2028 by the page owner #insights-and-analytics-alerts .