Understand and use the GOV.UK GA4 data

Google Analytics 4 (GA4) is used to collect data on the usage of GOV.UK.

This section contains information on:

• getting started with GA4
• what information you can get from the GOV.UK GA4 data
• understanding key GA4 dimensions and metrics
• understanding the GOV.UK GA4 data structure
• understanding the differences between GOV.UK UA and GA4 data
• how to find things in the GOV.UK GA4 data
• how to use the GOV.UK GA4 data in various tools

More information about the different GOV.UK GA4 data sources can be found on the GOV.UK GA4 data source pages.

This page was last reviewed on 29 July 2025. It needs to be reviewed again on 29 January 2026 .