Understand and use the GOV.UK GA4 data

Google Analytics 4 (GA4) is used to collect data on the usage of GOV.UK.

This section contains information on:

• getting started with GA4
• what information you can get from the GOV.UK GA4 data
• understanding key GA4 dimensions and metrics
• understanding the GOV.UK GA4 data structure
• understanding the differences between GOV.UK UA and GA4 data
• how to find things in the GOV.UK GA4 data
• using the GOV.UK GA4 data in various tools

More information about the different GOV.UK GA4 data sources can be found on the GOV.UK GA4 data source pages.

This page was last reviewed on 16 August 2024. It needs to be reviewed again on 16 February 2025 .

This page was set to be reviewed before 16 February 2025. This might mean the content is out of date.