Use the GOV.UK GA4 data

Google Analytics 4 (GA4) is used to collect data on the usage of GOV.UK. More information about this data can be found on the GOV.UK GA4 data source page.

There are a number of different ways this data can be accessed, analysed and visualised. This section contains information and best practice on how the GOV.UK GA4 data can be accessed by using:

• the Google Analytics 4 user interface
• the default GA4 data connection in Looker Studio
• BigQuery
• the data stored in BigQuery with Looker Studio
• the Google Analytics Data API

The GA4 data can also be acccessed via:

• the Content Data app
• Data Services’ custom data tools

This page was last reviewed on 2 December 2024. It needs to be reviewed again on 2 June 2025 .

This page was set to be reviewed before 2 June 2025. This might mean the content is out of date.