Policies and processes

This section contains information on the various policies, procedures and processes in place which govern access to, maintenace and usage of Data Services’ data sources. These include:

• the www.gov.uk Google Analytics access policy
• the GOV.UK GA4 roadmap
• the GOV.UK GA4 tracking change process
• the GOV.UK GA4 data modifications policy and processes
• the GOV.UK GA4 data display settings policy and processes
• the GA4 data deletions policy and process
• the www.gov.uk GA PII process
• the GOV.UK GA4 BigQuery data processing
• the GOV.UK GA4 (BigQuery) backfill processes
• the GOV.UK GA4 data alert processes
• the historic GA data access policy

This page was last reviewed on 29 July 2025. It needs to be reviewed again on 29 January 2026 .