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GOV.UK GA4 welcome message

This is the message that should get sent to new users when they are granted access to GOV.UK GA4.

GOV.UK GA4 new user welcome message

Access

You now have access to:

  • the GOV.UK GA4 Production property (Analyst role)
  • GOV.UK GA4 data in BigQuery, flattened and raw (read access)
  • GOV.UK Search Console data in BigQuery (read access)

You will not be able to query the data stored in Big Query without access to a billable Google Cloud Platform project.

Access points

  • The URL of the main GA4 interface is https://analytics.google.com/analytics/web
  • The key Big Query tables are ‘ga4-analytics-352613.flattened_dataset.partitioned_flattened_events’ and ‘ga4-analytics-352613.searchconsole_wwwgovuk.searchdata_url_impression_click_data_only’

Tips

  • There is documentation here on how GA4 has been configured on GOV.UK, how it differs from Universal Analytics and how to use it.
  • There is also documentation on the structure of the GA4 table and the Search Console tables in Big Query.
  • Consider setting up a Looker Studio dashboard, connected to the GA4 data source. While that’s an extra thing to learn and set up, it is often a quicker and easier way to extract data from GA4.
  • The Explorations area is arguably the most useful area of the GA4 interface. It allows you to customise the metrics and dimensions you want and analyse funnels and user paths.
  • Watch out for sampling and the effects of high cardinality. By default G4 gives ‘Faster results’, but there is often an option to get upsampled ‘More detailed results’.

Rules

  • We regularly review account access data. If you do not access your account for over six months, your access may be removed without notice. There is more information here.
  • Do not connect Google Analytics data to unauthorised 3rd party tools or APIs. If unsure contact the GA4 team.
This page was last reviewed on 6 June 2025. It needs to be reviewed again on 6 December 2025 .