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GOV.UK GA4 improvements roadmap

This page details upcoming and recent changes to the GOV.UK GA4 data collection and processing.

What we’re working on now

Fixing issues with taxonomy dimensions in the GOV.UK GA4 flattened dataset

Renaming taxonomy dimensions in the GOV.UK GA4 flattened dataset to ensure the correct page taxonomy information is readily available.

Updating calculated URL fields in GOV.UK GA4 datasets

Reassessing and updating calculated page location, page path, and/or URL fields in GOV.UK GA4 datasets following the implementation of the canonical URL.

Improving our backfilling processes

Improving our backfilling processes, focussing on developing a process for backfilling individual columns of the GOV.UK GA4 flattened dataset.

Updating our Smokey test data filter

Updating a data filter set up in the GOV.UK GA4 property to more accurately label Smokey test data.

Recently released

New canonical URL field

A page’s canonical URL is captured in a new field/custom dimension sent with all events. This is available in the GOV.UK GA4 property, the Data API, and in BigQuery in both the raw and flattened datasets.

traffic_type parameter added to the GOV.UK GA4 flattened dataset

The traffic_type parameter is available in the GOV.UK GA4 flattened dataset to support analysis of GOV.UK GA4 data filters.

Resolved issues with some custom dimension fields in the GOV.UK GA4 flattened dataset

Issues with the query_string, ui_text, response, search_term, autocomplete_input, autocomplete_suggestions, and link_text fields in the GOV.UK GA4 flattened dataset have been resolved in the data processing going forwards. The processing for these fields was only including string values, but we observed that some data was coming through as having an integer or double data type. We have now edited the processing so that integer and double type data will be included in these fields in the flattened table.

Note that these fields have not yet been backfilled (an upcoming task), so historic flattened data will still only include the string values.

Updates

As we’re still at an early stage, our plans may shift. We’ll update this page when this happens and add more detail when we can.

This page was last reviewed on 17 January 2025. It needs to be reviewed again on 17 July 2025 .
This page was set to be reviewed before 17 July 2025. This might mean the content is out of date.