Analytics team

The GOV.UK Data Analytics team, known as the Analytics team, is a small team within the Data Services group in the GOV.UK directorate in GDS.

The team is primarily working on the migration of GOV.UK from Universal Analytics to Google Analytics 4.

Contacting the team

For other GDS staff, the best way to contact the team is either using the #govuk-ga4 Slack channel or the team’s #analytics-team channel.

For other public servants, the team can be contacted via their GA4 support inbox.

This page was last reviewed on 21 August 2024. It needs to be reviewed again on 21 February 2025 .

This page was set to be reviewed before 21 February 2025. This might mean the content is out of date.