Data sources

This section contains guidance on the key data sources we use in Data Services and across GDS. These include:

• www.gov.uk GA4 data
• www.gov.uk GA4 data in BigQuery
• www.gov.uk flattened GA4 data in BigQuery
• GOV.UK Publishing GA4
• GOV.UK Blogs GA4
• Historic GOV.UK analytics data
• www.gov.uk Universal Analytics data in BigQuery
• www.gov.uk flattened Universal Analytics data in BigQuery
• GOV.UK GA4 usage logs
• GA settings database
• Google Search Console for GOV.UK
• Google Search Console for the Assets domain
• Google Cloud Platform logs
• GOV.UK Knowledge Graph, also known as as GovGraph
• GOV.UK User Feedback

This page was last reviewed on 25 February 2025. It needs to be reviewed again on 25 August 2025 .